Ian Muehlenhaus
(mule-in’-house)
Director of Program Development, Division of Continuing Studies, University
of Wisconsin – Madison, Jan 2020 – Present
Due
to my success in Geography (see below), I was recruited to do the same but at
the university level. I now conduct market research, find large-growth markets,
and work with stakeholders from across campus to build large-revenue,
professional programs and create lifelong customers.
Book
Reviewer and Article Writer, Book Browse, LLC, Oct 2019 – Present
On contract to review pre-release, highly
anticipated, books. I prefer non-fiction books. I also write Beyond the Book research
articles dealing with interesting themes found in the books I review.
Contract
Writer, GetAbstract, Sep 2019 – Jan 2020
For GetAbstract, I read long,
complicated journal articles and broke them down into layperson English. I
cover the main points and takeaways for a paying audience in a hurry.
Director, GIS Professional Programs, Department of Geography, University of
Wisconsin – Madison, Jul 2015 – Jan 2020
Hired
to build and teach for an online professional master’s program on a shoestring
budget in a competitive, saturated market. I succeeded. Then I expanded the
program into four programs, bringing in almost $2 million in additional revenue
to a department with an annual budget less than that. How did I make it work?
Creative copywriting, guerrilla marketing, and hands-on recruitment.
Assistant Professor, Department of Integrated Science and
Technology, James Madison University,
Aug 2014 – Jul 2015
The
best students I ever had. I loved working here! Alas, my Midwest family could
not adapt to living in rural Virginia. I chose my family’s mental health over tenure
in a place they did not want to live.
Assistant Professor, Department of Geography and Earth Sciences, University of Wisconsin – La
Crosse, Aug 2011 – Aug 2014
They
were a great three years: taught four courses per semester, published research
on persuasive maps, secured just under $100,000 in grants, and wrote a
textbook.
Ph.D. Geography, University of Minnesota, February 2010
M.Sc. Geography, The Pennsylvania State
University, August 2002
B.A. International Studies and Geography,
University of Minnesota – Duluth, May 1999
Muehlenhaus, I. (2019). Geography Today:
Concepts, Issues, and Technology (I. Muehlenhaus,
Ed.), ABC-CLIO.
Muehlenhaus, I. (2014). Web
Cartography: Map Design for Interactive and Mobile Devices. Boca
Raton, FL: CRC Press.
Muehlenhaus, I. (forthcoming). “Overcoming Arkoudaphobia: The Truth about North American Bear
Attacks,” BookBrowse
Muehlenhaus, I. (2021). “The Falsity of a Real Reality,” BookBrowse
Muehlenhaus, I. (2020). “Libraries and Other Imagined Communities,” BookBrowse
Mrozek, S. (2020). “Gamification and AI: Go Directly to Jail, Do Not Pass Go,” BookBrowse
Muehlenhaus, I. (2020). “Metempsychosis, Transmigration and Mesmerism,” BookBrowse
Muehlenhaus, I. (2020). “Viruses and Evolution.” BookBrowse
Mrozek, S. (2020). “American Complicity in Chinese Authoritarianism,” BookBrowse
Muehlenhaus, I. (2020). “Could COVID-19 Spark Lasting Change?” BookBrowse
Muehlenhaus, I. (2020). “Russia's Government Resigns: What Does it
Mean?” BookBrowse
Muehlenhaus, I. (2019). “An Interview with JP Gritton,
Author of Wyoming,” BookBrowse
Muehlenhaus, I. (2013). “Google Street View: An Invasion of
Privacy?” ABC-CLIO
Muehlenhaus, I. (2013). “How to Read a Good Map,” NASA’s Global Climate Change Blog
Muehlenhaus, I. (2012). “How Technology Has Changed Perceptions
of Human Geography,” ABC-CLIO
Muehlenhaus, I. (forthcoming). “Best Laid Plans: A Nora
Best Mystery #1” by Gwen Florio. BookBrowse
Recommends
Muehlenhaus, I. (2021). “Fundamentals: 10 Keys to Reality” by Frank Wilczek.
BookBrowse Recommends, Jan 20
Muehlenhaus, I. (2020). “The Book Collectors: A Band of Syrian Rebels
and the Stories That Carried Them Through a War” by Delphine Minoui.
BookBrowse Recommends, Nov 18
Mrozek, S. (2020). “We Have Been Harmonized: Life
in China’s Surveillance State” by Kai Strittmatter, BookBrowse Recommends, Sep 16
Muehlenhaus, I. (2020). “Crossings” by Alex Landragin. BookBrowse
Recommends, Aug 8
Muehlenhaus, I. (2020). “Ruthie Fear” by Maxim Loskutoff. BookBrowse
First Impressions. Jul 13
Muehlenhaus, I. (2020). “Some Assembly Required: Decoding Four Billion
Years of Life, from Ancient Fossils to DNA” by Neil Shubin. BookBrowse
Recommends, May 6
Muehlenhaus, I. (2020). “The Catalyst: How to Change Anyone’s Mind” by Jonah Goldberg. BookBrowse
Recommends, Apr 8
Muehlenhaus, I. (2020). “The Sundown Motel,” by Simone St. James. BookBrowse
First Impressions
Muehlenhaus, I. (2020). “Between Two Fires: Truth, Ambition, and
Compromise in Putin's Russia”
by Joshua Yaffa. BookBrowse
Recommends, Jan 20
Muehlenhaus, I. (2019). “Wyoming: A Novel” by J.P. Gritton. BookBrowse Recommends, Nov 13
Muehlenhaus, I. (2014). Review: “The World at Their Fingertips:
Eighteenth-Century British Two-Sheet Double Hemisphere World Maps,” by Geoff Armitage and Ashley
Baynton-Williams. Cartographic Perspectives.
Muehlenhaus, I. (2012). Review: “Visualize This,” by
Nathan Yau. Cartography and Geographic Information
Society Journal, 39(3):
170-172
Muehlenhaus, I. (2011). Review: “GIS Cartography: A Guide to Effective Map
Design,” by Gretchen
Peterson. Cartographic Perspectives, 70: 66-67
Muehlenhaus, I. (2004). Review: “American Empire:
Roosevelt's Geographer and the Prelude to Globalization,” by N. Smith. Arab
World Geographer, 7
(3), 211-214
Muehlenhaus, I. (2021). “The Raspberry Pi 400: Taking Me
Back to My Gen X Roots, and It Feels Fantastic,” www.muehlenhaus.com
Muehlenhaus, I. (2021). “Hitman: World of Assassination
on Google Stadia,” www.muehlenhaus.com
Muehlenhaus, I. (2021). “Casual Gamer? Google Stadia is
Made for You,” www.muehlenhaus.com
Muehlenhaus, I. (2020). Foreign Exchange Kid. Feature-Length
Screenplay.
Muehlenhaus, I. (2020). Warroad. Feature-Length
Screenplay Treatment.
Muehlenhaus, I. (2017). “10 Things Every GIS
Professional Needs to Know about Map Design,” www.muehlenhaus.com
Muehlenhaus, I. (2014). “Reinventing the Syllabus: From Boring Legal Document to Motivational
Tool,” www.muehlenhaus.com
Associate Editor, Journal of Maps,
2012-present
Editorial Board Member, Cartographic Perspectives Journal, 2010-present
Peer Reviewer for
Following Journals:
Applied Geography Future
Internet
Annals of the AAG Political
Geography
Journal of Maps Polymath
Cartographica International
Journal of GIS
Journal
of Spatial Science Guilford
Press (Book Blurb)
CRC Press (Book Proposal Reviewer) Nomad Press (Book Blurb)
Muehlenhaus, I. (2019). “Banal Cartography: A Critique of Quantitative
Content Analysis in Cartographic Research,” Proceedings of the International Cartographic Association
Muehlenhaus, I. (2018). “Internet
Mapping,” The Routledge
Handbook of Mapping and Cartography (A. Kent and P. Vujakovic,
Ed.). London and New York: 375-387
B. Jenny, D.M.
Stephen, I. Muehlenhaus, et al. (2018). “Design Principles
for Origin Destination Flow Maps,” Cartography & Geographic
Information Science 45 (1), 62-75
B. Jenny, D.M.
Stephen, I. Muehlenhaus, et al. (2017). “Force-Directed
Layout of Origin-Destination Flow Maps,” International Journal of GIS 31 (8)
Muehlenhaus, I. (2014). “Looking at the Big Picture: Adapting Film
Theory to Examine Map Form, Meaning, and Aesthetic,” Cartographic
Perspectives 77: 15-31
Muehlenhaus, I. (2014). “Going Viral: The Look of Online Persuasive
Maps,” Cartographica, 49(1): 18-34
Muehlenhaus, I. (2013). “The Design and Composition of Persuasive Maps,” Cartography
and Geographic Information Sciences (CaGIS), November,
40(5): 401-414
Muehlenhaus, I. (2012). “If Looks Could Kill: The Impact of Rhetorical
Styles in Persuasive Geocommunication,” The
Cartographic Journal, 49(4): 361-375
Muehlenhaus, I. (2011). “Another Goode Method: How to Use Quantitative
Content Analysis to Study Change in Thematic Map Design,” Cartographic
Perspectives, 69: 7-29
Muehlenhaus, I. (2011). “Genealogy that counts: Using Content Analysis
to Explore the History of Persuasive Maps,” Cartographica, 46(1): 28-40
Muehlenhaus, I. (2011). “From Print to Mobile mApps:
How to Take Adobe Illustrator Files, Add Pinch-to-Zoom, and Put Them on Android
Market,” Cartographic Perspectives, 69: 55-66
Muehlenhaus, I. (2007). “World Systems Theory” and “Weapons
of Mass Destruction” entries in The Encyclopedia
of Environment and Society. Thousand Oaks, CA: SAGE
Oas, I. (2005). “Shifting the Iron Curtain of Kantian Peace: NATO Expansion
and the Magyars,” in The Geography of War and Peace (Colin Flint, Ed.). Oxford University Press, 395-414
Plenary Talk, “Creative
Destruction in Professional GIS Education,” Esri Education Conference, San Diego, CA, 2017
Lecture, “The Importance of Design in Visual
Communication,” Digital Mapping for Social Good, TechChange, August 18, 2016
Keynote Talk, “Why
Cartography Still Matters,” WLIA
Conference, February 11, 2016
Banquet Pekachu, “Maps as Visual Copy,”
North American Cartographic Information Society Meeting, Minneapolis,
Minnesota, October 16, 2015
Lecture, “Back to the Drawing Board? Web Map Design in an Era of Flat Design,” Masters
in GIS Career Fair Keynote Speaker, University of Minnesota, Mar ch27, 2014
Lecture, “Maps as Rhetorical Weapons (or: Persuading People to See It Your Way),” Yi-Fu
Tuan Lecture Series, University of Wisconsin – Madison, March 7, 2014
Muehlenhaus, I. (2014). Map Design for Maximum Impact, Wisconsin
Land Information Alliance Annual Conference, Madison, Wisconsin, Feb 13 – WLIA
BEST PRESENTATION AWARD
Muehlenhaus, I. (2013). Effective Geocommunication in an Era of Data Overload,
NASA Goddard Space Flight Center,
Greenbelt, Maryland, Mar 13
Muehlenhaus, I. (2012). The Impact of Rhetorical Design in Geocommunication,
CartoTalk Lecture Series, Oregon State
University, Oct 22
Muehlenhaus, I. (2008). Lost in Transformation: Nationalism in Post-Soviet Europe,
National Geographic Society, Washington,
D.C., July 14
YouTube Channel. (2013-present). “Map Design & GIS Tutorials,” 500,000 Views. 2000 Subscribers.
Workshop. (2019). “Cartography: A Primer,”
Professional GIS Workshop, Wisconsin Land Information Association Annual
Conference, February
Workshop. (2017). “10 Design Tricks to Help
You Make Amazing Maps,” Northern Area GIS Meeting, Ashland, WI, December
Workshop. (2017). “How to Design Persuasive
Maps,” Professional GIS Workshop, Wisconsin Land Information Association Annual
Conference, February
Demonstration. (2016). “Using Microsoft
Sway!” Active Teaching Workshop, UW-Madison, September
Workshop. (2016). “Recruiting the Silent
Funnel: Getting Students in Seats,” UW-Madison, Division of Continuing Studies,
June
Tutorial. (2014). “Content
Analysis of Maps (A How to Demonstration),” YouTube, November
Interview. (2013). “Interview with Dr. Ian Muehlenhaus,” NASA’s
Global Climate Change Blog
Pro-Bono Workshop. (2013). Creating Dynamic Content with Google Maps
for Use in Your Classroom, Center for Teaching and Learning, UW – La Crosse, September 25
Pro-Bono Consultant. (2012). Art in American Communities Web Mapping
Project,
National Endowment for the Arts
(NEA), Washington, D.C., November 2011 – April 2012
Consultant. (2009). Spatial Dynamics of Austria and Central Europe in the 21st Century,
K-12 Educators Geography Workshop,
Macalester College, St. Paul, MN, February 14
Consultant. (2008). My Wonderful World, National
Geographic Society, Remote Contract,
September
Faculty. (2008). European Borders K-12 Institute, National Geographic Society, Wash. D.C., July
UW-Madison
Chancellor’s Office Development Grant, 2018-2019, $500,000
National
Science Foundation Grant, $81,000,
Collaborative Proposal: Flow Maps for
Movement Visualization: Digital Generation and Cognitive Evaluation,
Principal Investigator: Ian Muehlenhaus, Funded via Geography
and Spatial Sciences Program Aug 2014 – Jul 2016
International
Development Fund Grant, $3,250,
UW – La Crosse, June 2013
GIS
and Visualization Curriculum Redesign Grant, $10,000, UW – La Crosse, March 2013
National and International
Organizations
Chair, Commission on Map Design,
International Cartographic Association, 2019-present
Director, Cartography
and Geographical Information Society Board, 2014-2017
Vice-Chair, Chair, and Past-Chair, Cartography Specialty Group of the AAG,
2011-2015
Local & Community Organizations
Board, McFarland Education Foundation, 2019-2020
Advisor,
Anime Club, University of Wisconsin – La Crosse
Advisor,
Women’s Rugby Club, University of Wisconsin – River Falls
Muehlenhaus, I. (2018). “Words Matter: Copywriting for
Spatial Visualization,” American Association of Geographers, New Orleans, LA
Muehlenhaus, I., Fu, I., and Gruley
K. (2016). “Personalized Learning in an Online Program: Instructional Design,
Assessment, and Programming,” UW-Madison Teaching and Learning Symposium, May
18
Muehlenhaus, I. (2014). Adapting
Theories of Form, Meaning, and Style for Map Research, North American Cartographic Information Society (NACIS) Annual
Conference, Pittsburgh, PA, Oct 9
Muehlenhaus, I. (2014). Adapting Film Theory for Cartographic Analysis, AutoCarto Conference, Pittsburgh, Pennsylvania, Oct 6
Muehlenhaus, I. (2014). Adapting Film Theory to Analyze Map Narrative, Form, and Aesthetic, Association
of American Geographers (AAG) Annual Meeting, Tampa, FL
Muehlenhaus, I. (2013). Web Map Aesthetics for Effective Communication, NACIS Annual
Conference, Greenville, South Carolina, Oct 10
Muehlenhaus, I. (2013.) Four Rhetorical Styles of Persuasive Geocommunication:
A Taxonomy, International Cartographic Conference (ICC), International Cartographic Association
(ICA), Dresden, Germany, Aug 29
Muehlenhaus, I. (2012). “Going Viral: The Evolution of Online Persuasive Maps” NACIS Annual
Conference, Portland, Oregon, Oct 17
Muehlenhaus, I. (2012). “Some of These Maps Are Not Like the Others…” A Framework for Measuring
How Design Impacts Map Reader Reactions to Spatial Data, AAG Annual
Conference, New York
Muehlenhaus, I. (2011). mApp to the Future: Map Apps and the Future of Mapping, NACIS Annual
Conference, Madison, Wisconsin, Oct
Dooley, M. and I. Muehlenhaus.
(2010). Mapping UFO Sighting Data:
Pitfalls and Possibilities, NACIS Annual Conference, St. Petersburg,
Florida, Oct
Assessed Certificate, Computer Vision –
Object Detection with OpenCV and Python, Coursera, 2020
Assessed Certificate, Python Dynamic HTML Web
Server, Coursera, 2020
Assessed Certificate, Python 3 Programming Specialization, 5 Courses, University of Michigan, 2020
Assessed Certificate, Python for Everybody Specialization, 5 Courses, University of Michigan, 2020
Assessed Certificate, Web Application Technologies and Django, University of Michigan, 2020
Assessed Certificate, Google IT Support Professional Certificate, Google, 2020
Completion Certificate, Linux for Developers, Linux Foundation, 2020
Completion Certificate, Bash Scripting,
LinkedIn Learning, 2020
Completion Certificate, Unix for Mac OS X
Users, LinkedIn Learning, 2020
Completion Certificate, Video Script Writing,
LinkedIn Learning, 2019
Completion Certificate, Content Marketing:
Social Media, 2019
Completion Certificate, Learning
Screenwriting, 2019
Completion Certificate, Writing Ad Copy, 2019
Completion Certificate, Screenwriting with
Final Draft 10, 2019
Completion Certificate, Persuasive Coaching,
2019
Completion Certificate, Persuasive Selling,
2019
Certificate, Online Course Design and
Teaching, Division of Continuing Studies UW – Madison, 2017
Completion Certificate, Time Management Tips,
2016
Completion Certificate, Content Marketing:
Newsletters, Lynda.com, 2016
Certificate, Online Instructor Training Course, Center for Teaching and Learning, UW – La Crosse, 2010
Intermediate-Advanced Certification in
Hungarian. (2005). University
of Debrecen Language School
Writing and Composition Software
Markdown;
FinalDraft; MS Word; Apple Pages; Visual Studio Code;
Brackets
Graphic Design, Data Analysis, Media, and Presentation
Software
Adobe Illustrator (strong),
Photoshop (proficient), InDesign (proficient), and Audition (proficient); SPSS;
MS Excel & PowerPoint; Apple Keynote; TechSmith Camtasia; Kaltura; iMovie
Operating System Administration
MacOS; Debian Linux (Ubuntu;
Ubuntu Server; Kali; Raspberry OS); Windows 10; iOS; Android
Coding and Web Communication
#Markdown (strong); Python3
(strong); HTML5 (strong); JavaScript (proficient); CSS (strong); SQL
(proficient); Django (basic); Linux CLI (proficient); Storyline Articulate (proficient);
WordPress